Sam Johnson

Sam Johnson

Sam is the founder of a boutique creative agency based in the UK, dedicated to the drinks and hospitality sector. After starting his career in Champagne and training as a sommelier, Sam worked in the UK wine industry for a number of years, before joining one of the country’s most respected creative studios working across brand, campaign, and film. In 2023 he founded Pieno.

With deep industry expertise and a passion for creativity, Pieno is all about bringing bold ideas to life through tailored social media management, content production, and brand strategy.

Operating as a nimble micro-agency, they combine the flexibility of a small core team with the scalability of a trusted partner network, enabling them to tackle projects of any size while remaining cost-effective. Pieno specialise in helping ambitious drinks and hospitality brands define who they are, amplify their voice, and connect with their audiences in meaningful ways.

Creativity is at the heart of what Pieno do because they believe it drives real results. Whether elevating a start-up, re-defining a start-over, or fostering community for their brands and online retailers, they create impactful campaigns that builds brands and deliver tangible success.

Get in Touch
Ready to bring bold ideas to life for your brand? Reach out to Pieno to discuss how they can help amplify your voice and connect with your audience. Visit Pieno.